Fair Use of Online Content with Content Curation
I spoke at an AMA webinar today sponsored by Curata talking about content marketing and content curation. There were a number of questions about the “fair use” of online content when it comes to...
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42 Content Marketing Experts Lead Junta42′s Final Top Blogs List
After more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our...
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Content Marketing News that Works for You
Okay, so you are a marketing professional interested in the practice of content marketing. How do you keep up on the latest content marketing news? You could follow hashtags on Twitter? You could set...
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Forget Content Curation, Focus on Original Content in 2012
Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers...
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8 Ideas for Feeding Your Content Beast
If you are involved in content marketing, then you are familiar with the content beast. It’s always hungry for content — blog posts, podcasts, tweets, eBooks, press releases, videos; it will eat...
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Should You Curate Content? The Essentials Every Content Marketer Needs to...
There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content...
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7 Ways to Organize Your Content for Curation
Organizing your content is a powerful way to bring older content to the surface to give it a greater shelf life and help your audience discover more relevant materials. Whether you are curating or...
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14 Sources for Content Curation Inspiration
Hootsuite’s curation tool Increasingly, content marketers are employing content curation, the process of finding, organizing and sharing third-party content, as a part of their content marketing...
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4 Content Curation Tips You Can Take from Brand Success Stories
Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content...
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5 Tips Every Content Curator Needs to Write Better Calls-to-Action
Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of...
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How and Why Your Content Plan Should Include Numbered Lists: 4 Ideas
It has become widely accepted, that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective...
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Content Curation: 6 Strategies to Add Value With Your Own Commentary
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair...
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Content Curation: Key Tips and Ideas for Brands
Content curation certainly has its supporters and detractors. Some suggest that it’s no different than aggregation, while advocates contend that it’s another way to share timely information and...
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Is Your Content Curation Ethical? A 10-Step Checklist
Curation itself is nothing new — museums have used art curators for centuries — but online content curation is still in its early stages. The early years of the internet were like the “Wild West,” and...
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Curating Content Or Creating It: Which Drives More B2B Conversions?
Ask B2B marketers what their top priority is and they will likely say “getting more leads.” A recent MarketingSherpa report has confirmed this, as 75 to 80 percent of the B2B marketers surveyed stated...
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Terrifying Tales of Marketing Zombies Curating Content
Chapter 1: The battlefield When the gun smoke cleared, they saw what they had done. A dozen dead — or perhaps the word is “deader” — zombies lay still on the ground. At least now, the dead were no...
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Online Content Marketing in 2014: 5 Big Shifts in Store
As we begin the new year, the predictions, assumptions and insights have trickled their way into the mainstream with everyone in the digital industry speculating on what will be big in 2014. While the...
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How to Fuel Your Curated Content Marketing with Storify
According to a recent Content Marketing 2014 trends report, 93 percent of B2B marketers say they use content marketing; yet of that 93 percent, less than half (42 percent) feel their efforts are...
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Can Facebook Compete in Content Curation and Search?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I talk about Facebook’s launch of “Paper” and the evolution of...
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What Medium Means for Content Marketing
Back in the day, you’d buy meat from a butcher, veggies from a grocer, and maybe swing by a dry goods store on your way home. Grocery shopping was a multi-stop affair. Now, you visit a local...
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Why We Are Hiring for a New Content Role (and You Should Too)
Last November, I keynoted the Niche CEO Summit alongside some amazing publishers, including Michela O’Connor Abrams, President of Dwell Media. If you are not familiar with Dwell, they have evolved from...
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5 Steps to Global Content Curation That Reaches Your Gooooaaal
It’s a Tuesday just like any other; you wake up, grab a cup of coffee and your smartphone, and log on to your Facebook page to see what’s been posted over the last eight hours. You click “share” on one...
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9 Content Curation Ideas for Bulking Up Your Editorial Calendar
2014 is the year of content curation — the most “rad” format of content marketing right now. While 93 percent of B2B marketers use content marketing, they’re encountering significant challenges when it...
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The Powerful Content Curation Tool You’re Not Using
Content curation, the process of collecting, organizing and displaying information relevant to a particular topic or area of interest, is all the rage right now. Today, 68 percent of B2B content...
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How To Curate Content Like A Pro: 8 Lessons (Examples Included)
Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This does NOT mean content curation is free. Rather, it’s...
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14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success
I’ll admit it. I have a love-hate relationship with checklists (and templates, which we shared in yesterday’s post). On one hand, I thrive on process and consistency. On the other hand, I think...
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How to Curate Data Into Great Content
Data doesn’t have to be boring. With a little thought, it can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand. From one-off stats to...
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3 Things to Learn from the World’s 3 Most Popular Blogs
You can learn some of the best things about blogging by looking at the world’s most popular blogs. These blogs are popular for a reason. And they only get more popular as time goes on. Viral...
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11 Resources to Curate, Clip, Collect, and Collaborate Content
As content marketers, we have our work cut out for us. Getting our own, original ideas off the ground is hard enough. Unfortunately, when we add all the collecting, clipping, curating, and...
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Content Metrics: Assessing the Real Impact of Curation
With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content...
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Content Curation Resolutions: 8 Tools to Try in 2016
Does anyone know where 2015 went? Seems like I just blinked my eyes and opened them on a brand new year. I always consider the holiday season to be a time for reflection – a time to take a step back...
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The 3 Most Effective (And Overlooked) Content Curation Strategies
I realized the other day that my business wouldn’t exist if it wasn’t for content curation. When I was working for other companies, figuring out my place in the marketing world, it became clear that I...
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Sample These 45+ Content Tools to Create, Curate, and Measure
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three...
View Article4 Content Curation Ideas to Implement Now
I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. This quote hit home: “…humans face a problem our species has never confronted before: We have too much...
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5 Steps to Content Curation
Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be speaking on a panel with Pawan at SXSW and he will also be...
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Content Curation Grows Up, Original Content Still Key
I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is...
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Want Content That’s More Usable & Reusable? Chunk It
As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that?...
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Amplify Your Top-Performing Assets With This 3-Step Curation Process
Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered...
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How to Curate Content Like A Pro: 8 Lessons [Examples]
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the...
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